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It rocked the marketing world in 1986, and now, nearly two decades later, the strategies set down in Marketing Warfare are still just as relevant. To commemorate the 20th anniversary of the classic book that changed an industry, marketing mavens Al Ries and Jack Trout will reunite to annotate their book for another generation of marketers. The Anniversary Edition offers:• A fresh perspective on why waging En savoir plus
As Al Ries and Jack Trout—the world-renowned marketing consultants and bestselling authors of Positioning—note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics, especially gravity. Why then, they ask, shouldn't there also be laws of marketing that must be followed to launch and maintain winning brands? In The 22 Immutable Laws of Marketing, Ries En savoir plus
About 5 months each day during 3-5 hours I was collecting from all over the internet (from books, blogs, articles, videos, podcasts, news, and comments) best growth hacks, which inspired me to test them for my startup. First growth hacks I was compressing into a short form and keeping in a private document. And then the crazy idea hit my head —? establish an e-mail subscription service, that sends every day En savoir plus
You’ll find here new best 101 growth hacks. These are exactly the same growth hacks I shared previously with my invitation-only community of growth hackers. People from companies like Uber, Microsoft, Adobe, Disney, Coca-Cola, LinkedIn, Amazon, eBay, SalesForce, Sony/PlayStation, Indiegogo, TechStars, Samsung read my daily growth hacks. Some of the growth hacks from the book: + The easiest way to get first En savoir plus
Préparer une fusion-acquisition, définir les termes d'un accord, désamorcer les tensions au sein d'une équipe, résoudre un conflit social : quel que soit le contexte ou l'objet, quels que soient les acteurs en présence, la négociation est devenue un outil incontournable. Si la négociation n'est faite ni d'intuition pure, ni de règles scientifiques, elle est une technique affinée par un échange permanent En savoir plus
It’s time to throw away all your old notions of what financial advice should look like. Because if you’re looking for a book to put you on an austerity savings plan that has you giving up vacations and lattes, you’re out of luck. But if you’re looking to get your finances in rock-hard shape - in less time than it takes to finish a workout – then Alexa von Tobel, Founder and CEO of LearnVest, has En savoir plus