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28,28€
Platform Scale: How an emerging business model helps startups build large empires with minimum investment

Platform Scale: How an emerging...

par Sangeet Paul Choudary

• 0 Avis

Over the last decade or so, we're seeing the emergence of a new form of scale. Today's massively scaling startups - which rapidly grow to millions of users and billions in valuation - do not sell a product or service. Instead, they build a platform on which others can create and exchange value. The many manifestations of the platform business model - social media, the peer economy, cryptocurrencies, APIs and En savoir plus

26,46€
Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers

Business Model Generation: A...

par Alexander Osterwalder

• 0 Avis

Business Model Generation is a handbook for visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrow′s enterprises. If your organization needs to adapt to harsh new realities, but you don′t yet have a strategy that will get you out in front of your competitors, you need Business Model Generation.Co–created by 470 "Business Model Canvas" practitioners En savoir plus

123,96€
The Strategy and Tactics of Pricing

The Strategy and Tactics of...

par Thomas Nagle

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For undergraduate introduction to Market Pricing courses.A comprehensive and practical, step-by-step guide to pricing analysis and strategy development.The Strategy and Tactics of Pricing shows readers how to manage markets strategically―rather than simply calculate pricing based on product and profit―in order to improve their competitiveness and the profitability of their offers.The En savoir plus

19,25€
Technique de Vente : Les Strategies Gagnantes Etape par Etape + *BONUS* Formation Video

Technique de Vente : Les Strategies...

par Victor Cabrera

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Vous avez des difficultés lorsqu’il s’agit de prospecter, prendre contact, convaincre et vendre à un client? Vous vous sentez mal à l’aise, et parfois désarmé face aux objections ? Vous n’arrivez pas toujours à capter l’attention, faire valoir vos arguments et à susciter l’adhésion du client envers votre offre commerciale et vos prestations ? Vous aimeriez être plus percutant, plus convaincant, En savoir plus

7,5€
Convaincre en moins de 2 minutes

...

par Nicholas Boothman

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29,5€
Méthode de négociation - On ne naît pas bon négociateur, on le devient - 2e édition

Méthode de négociation - On...

par Alain Pekar Lempereur

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Préparer une fusion-acquisition, définir les termes d'un accord, désamorcer les tensions au sein d'une équipe, résoudre un conflit social : quel que soit le contexte ou l'objet, quels que soient les acteurs en présence, la négociation est devenue un outil incontournable. Si la négociation n'est faite ni d'intuition pure, ni de règles scientifiques, elle est une technique affinée par un échange permanent En savoir plus

22€
Manuel de négociation complexe : Menaces, mensonges, insultes... méthodes et techniques pour faire face à toute situation

Manuel de négociation complexe...

par Marwan Mery

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Menace, ultimatum, mensonge, débordement émotionnel, bluff, manipulation, insultes, mauvaise foi, chantage... Dans un contexte de crise, de chômage et de pressions multiples, les négociations qu'elles soient commerciales, sociales, diplomatiques, économiques ou politiques se sont considérablement complexifiées.Cet ouvrage apporte aux négociateurs des outils efficaces pour gérer la complexité sans En savoir plus

12,1€
L'art de négocier avec la méthode Harvard

L'art de négocier avec la méthode...

par Maurice Bercoff

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La négociation est une rencontre, un échange qui mérite mieux qu'une improvisation. Elle nécessite donc une véritable préparation, l'enjeu étant souvent de taille. Cet ouvrage, basé sur les techniques enseignées à Harvard et parcouru d'exemples pratiques tirés de la vie quotidienne et professionnelle, vous aidera à vous poser les bonnes questions avant et pendant une négociation : Comment identifier En savoir plus

18€
Négocier comme Churchill : Comment garder le cap en situations difficile

Négocier comme Churchill :...

par Yann Harlaut

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Winston Churchill est un homme politique hors cadre. Ancien officier de l'armée, journaliste de guerre et Premier ministre durant la Seconde Guerre mondiale, il est considéré comme la personnalité la plus influente du XXe siècle. Il est conscient du danger du nazisme, de la division européenne via le "rideau de fer" et de la nécessité de créer les Etats-Unis d'Europe. Dans son action politique, il a En savoir plus

14,68€
The Ultimate Sales Machine: Turbocharge Your Business with Relentless Focus on 12 Key Strategies
12,81€
Ask and It Is Given: Learning to Manifest Your Desires

Ask and It Is Given: Learning...

par Esther Hicks

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Ask and It Is Given, by Esther and Jerry Hicks, which presents the teachings of the nonphysical entity Abraham, will help you learn how to manifest your desires so that you're living the joyous and fulfilling life you deserve. As you read, you'll come to understand how your relationships, health issues, finances, career concerns, and more are influenced by the Universal laws that govern your time/space reality En savoir plus

14,05€
Bargaining for Advantage: Negotiation Strategies for Reasonable People

Bargaining for Advantage: Negotiation...

par G. Richard Shell

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As director of the renowned Wharton Executive Negotiation Workshop, Professor G. Richard Shell has taught thousands of business leaders, administrators, and other professionals how to survive and thrive in the sometimes rough-and-tumble world of negotiation. His systematic, step-by-step approach comes to life in this book, which is available in over ten foreign editions and combines lively storytelling, proven En savoir plus

12,72€
Getting past no

Getting past no

par William Ury

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How can you negotiate successfully with a stubborn boss, an irate customer, or a deceitful coworker?In Getting Past No, William Ury of Harvard Law School’s Program on Negotiation offers a proven breakthrough strategy for turning adversaries into negotiating partners. You’ll learn how to:• Stay in control under pressure• Defuse anger and hostility• Find out what the other side En savoir plus

13,67€
Beyond Reason: Using Emotions as You Negotiate

Beyond Reason: Using Emotions...

par Roger Fisher

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In Getting to Yes, renowned educator and negotiator Roger Fisher presented a universally applicable method for effectively negotiating personal and professional disputes. Building on his work as director of the Harvard Negotiation Project, Fisher now teams with Harvard psychologist Daniel Shapiro, an expert on the emotional dimension of negotiation and author of Negotiating the Nonnegotiable: How to Resolve En savoir plus

11,27€
Getting to Yes: Negotiating Agreement Without Giving In

Getting to Yes: Negotiating...

par Roger Fisher

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Since its original publication nearly thirty years ago, Getting to Yes has helped millions of people learn a better way to negotiate. One of the primary business texts of the modern era, it is based on the work of the Harvard Negotiation Project, a group that deals with all levels of negotiation and conflict resolution. Getting to Yes offers a proven, step-by-step strategy for coming to mutually acceptable En savoir plus

16,75€
Secrets of Power Negotiating: Inside Secrets from a Master Negotiator

Secrets of Power Negotiating:...

par Roger Dawson

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Roger Dawson's SECRETS OF POWER NEGOTIATING has changed the way business thinks about negotiating. Thinking win-win - looking for that magical third solution in which everyone wins but nobody loses - can be a naïve and ultimately unsuccessful approach in today's tough business environment. Power Negotiating teaches that the way you negotiate can get you everything you want and still convince the other side En savoir plus

24€
La prodigieuse machine à vendre

...

par Chet Holmes

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27€
Le Personal MBA

Le Personal MBA

par Josh Kaufman

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Tout le monde n'a pas les moyens ou l'opportunité de faire un MBA. Mais pour faire décoller votre carrière, accéder à des postes à plus de responsabilités, vous pouvez vous former seul à la gestion, à la finance, au marketing... Avec ce livre, c'est à la portée de tous !On y découvrira par exemple :- Qu'est-ce que le flux de trésorerie ?- La différence entre coûts fixes et coûts En savoir plus

62,82€
International Marketing Strategy: Analysis, Development and Implementation

International Marketing Strategy:...

par Dr. Alexandra Kenyon

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15,69€
Marketing Warfare: How to Use Military Principles to Develop Marketing Strategies

Marketing Warfare: How to Use...

par Al Ries

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It rocked the marketing world in 1986, and now, nearly two decades later, the strategies set down in Marketing Warfare are still just as relevant. To commemorate the 20th anniversary of the classic book that changed an industry, marketing mavens Al Ries and Jack Trout will reunite to annotate their book for another generation of marketers. The Anniversary Edition offers:• A fresh perspective on why waging En savoir plus

9,98€
How to Win at the Sport of Business: If I Can Do It, You Can Do It

How to Win at the Sport of Business:...

par Mark Cuban

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Mark Cuban shares his wealth of experience and business savvy in his first published book, How to Win at the Sport of Business.One of the world’s wealthiest entrepreneurs, Mark Cuban has collected and updated the greatest material from his popular blog, “blog maverick,” to provide a handbook of insider knowledge on what it takes to become a thriving entrepreneur. Cuban’s story is a stunning tale En savoir plus

17,25€
How to Write Copy That Sells: The Step-by-Step System for More Sales, to More Customers, More Often

How to Write Copy That Sells:...

par Ray Edwards

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Writing copy that sells without seeming “salesy” can be tough, but is an essential business skill. How To Write Copy That Sells is a step-by-step guide to writing fast, easy-to-read, effective copy. It's for everyone who needs to write copy that brings in cash – including copywriters, freelancers, and entrepreneurs.Inside, you'll find copywriting techniques for email marketing, web sites, social En savoir plus

26,24€
The Only Sales Guide You'll Ever Need

The Only Sales Guide You'll...

par Anthony Iannarino

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Anthony Iannarino never set out to become a salesman, let alone a sales manager, speaker, coach, or writer of the most prominent blog about the art and science of great selling. He fell into his profession by accident, as a day job while pursuing rock-and-roll stardom. Once he realized he'd never become the next Mick Jagger, Iannarino turned his focus to a question that's been debated for at least a En savoir plus

26,91€
Fanatical Prospecting: The Ultimate Guide to Opening Sales Conversations and Filling the Pipeline by Leveraging Social Selling, Telephone, Email, Text, & Cold Calling

Fanatical Prospecting: The Ultimate...

par Jeb Blount

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Ditch the failed sales tactics, fill your pipeline, and crush your numberFanatical Prospecting is a straight forward, no–holds–barred guide that explains the why and how behind the most important activity in sales prospecting. Many salespeople consistently underperform despite having stellar talent, intelligence, experience, training, and drive. This leaves many salespeople and executives wondering how En savoir plus

21,60€
Spin Selling

Spin Selling

par Neil Rackham

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True or false? In selling high-value products or services: ¢ 'closing' increases your chance of success ¢ it is essential to describe the benefits of your product or service to the customer ¢ objection handling is an important skill ¢ open questions are more effective than closed questions. All false, says Neil Rackham. He and his team studied more than 35,000 sales calls made by 10,000 sales people in 23 En savoir plus

13,59€
Little Red Book of Selling: 12.5 Principles of Sales Greatness

Little Red Book of Selling:...

par Jeffrey H. Gitomer

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“Why do people buy?” is a thousand times more important than “How do I sell?” 1. I like my sales rep. Liking is the single most powerful element in a sales relationship. Like leads to trust. Trust leads to buying. Buying leads to relationship. That’s the life of sales. 2. I understand what I am buying. 3. I perceive a difference in the person and the company that I am buying from. 4. I perceive En savoir plus

17,93€
The New Strategic Selling: The Unique Sales System Proven Successful by the World's Best Companies

The New Strategic Selling: The...

par Robert B. Miller

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The Book That Sparked A Selling Revolution In 1985 one book changed sales and marketing forever. Rejecting manipulative tactics and emphasizing "process," Strategic Selling presented the idea of selling as a joint venture and introduced the decade's most influential concept, Win-Win. The response to Win-Win was immediate and helped turn the small company that created Strategic Selling, Miller Heiman, into a En savoir plus

10,60€
The Magic of Thinking Big

The Magic of Thinking Big

par David Schwartz

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Millions of readers have acquired the secrets of success through The Magic of Thinking Big. Achieve everything you always wanted: financial security, power and influence, the ideal job, satisfying relationships, and a rewarding, happy life.Set your goals high...then exceed them!Millions of people throughout the world have improved their lives using The Magic of Thinking Big. Dr. David J. Schwartz, En savoir plus

16,00€
Agile Selling: Get Up to Speed Quickly in Today's Ever-Changing Sales World

Agile Selling: Get Up to Speed...

par Jill Konrath

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Being an agile seller virtually guarantees a prosperous careerWhen salespeople are promoted, switch jobs, or face new business conditions, they need to learn lots of new information and skills quickly. It's a daunting task, compounded by the fact that they're under intense pressure to deliver immediate results.What Jill Konrath calls agile selling is the ability to quickly learn all this new info and then leverage En savoir plus

19,38€
Mastering the Complex Sale: How to Compete and Win When the Stakes are High!

Mastering the Complex Sale:...

par Jeff Thull

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Key strategies for long–term, sustainable customer relationshipsWith nearly every sector of the marketplace challenged like never before, sales professionals are under pressure now more than ever. Success demands superior strategies and precise execution. This Second Edition of Jeff Thull′s bestselling Mastering the Complex Sale gives you the edge you′ve been looking for. Continuing to create game–changing En savoir plus

9,85€
The Psychology of Selling: Increase Your Sales Faster and Easier Than You Ever Thought Possible

The Psychology of Selling: Increase...

par Brian Tracy

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Double and triple your sales―in any market.The purpose of this book is to give you a series of ideas, methods, strategies, and techniques that you can use immediately to make more sales, faster and easier than ever before. It’s a promise of prosperity that sales guru Brian Tracy has seen fulfilled again and again. More sales people have become millionaires as a result of listening to and En savoir plus

14,11€
Selling to Big Companies

Selling to Big Companies

par Jill Konrath

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Struggling to Get Your Foot in the Door of Big Companies?Setting up meetings with corporate decision makers has never been harder. It's almost impossible to get them to pick up the phone. They never return your calls. And if you do happen to catch them, they blow you off right away. It's time to stop making endless cold calls or waiting for the phone to ring. In today's crazy marketplace, new En savoir plus