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Les écoles de commerce fournissent les outils conceptuels et pratiques pour entreprendre, autrement dit pour créer de nouvelles organisations qui ont vocation à durer. L'entrepreneuriat social vise lui à trouver des solutions à un besoin social non résolu. Il peut venir en complément ou en prolongement des politiques publiques. Parfois, il vient sonner l'alarme et pousse à une meilleure prise en charge En savoir plus
Robert Herjavec has lived the classic “rags to riches” story, from having $20 in his pocket to starting up technology companies worth hundreds of millions of dollars. Now the star of television’s Dragons’ Den and Shark Tank, this son of Croatian immigrants earned his incredible wealth by overcoming the odds with hard work and determination. On television, Herjavec bankrolls the best inventions and shoots En savoir plus
About 5 months each day during 3-5 hours I was collecting from all over the internet (from books, blogs, articles, videos, podcasts, news, and comments) best growth hacks, which inspired me to test them for my startup. First growth hacks I was compressing into a short form and keeping in a private document. And then the crazy idea hit my head —? establish an e-mail subscription service, that sends every day En savoir plus
Whether it is the TV commercial that breaks into our favourite programme or the telemarketing phone call that disrupts a family meal, traditional advertising is based on the hope of snaring our attention away from whatever we are doing. Seth Godin calls this Interruption Marketing, and, as companies are discovering, it no longer works.Instead of annoying potential customers by interrupting their most coveted En savoir plus
Whether we're buying a pair of jeans, ordering a cup of coffee, selecting a long-distance carrier, applying to college, choosing a doctor, or setting up a 401(k), everyday decisions—both big and small—have become increasingly complex due to the overwhelming abundance of choice with which we are presented.As Americans, we assume that more choice means better options and greater satisfaction. But beware En savoir plus